1. This 1918 lace picture hat by Henri Bendel would have cast beautiful shadows on the face when worn in the sun. As I’ve mentioned previously, this was indeed a conscious fashion decision.

    This 1918 lace picture hat by Henri Bendel would have cast beautiful shadows on the face when worn in the sun. As I’ve mentioned previously, this was indeed a conscious fashion decision.

  2. The gorgeous cover of the August 1918 issue of The Designer magazine.

    The gorgeous cover of the August 1918 issue of The Designer magazine.

  3. This lovely 1918 beaded crepe party dress shows the very beginnings of the flapper fashions of the 1920s.

    This lovely 1918 beaded crepe party dress shows the very beginnings of the flapper fashions of the 1920s.

  4. An adorable pink and white checked cotton summer day dress, 1917.

    An adorable pink and white checked cotton summer day dress, 1917.

  5. A 1917 Grande Maison de Blanc cotton day dress very similar to the ones in the McCall’s ad.

    A 1917 Grande Maison de Blanc cotton day dress very similar to the ones in the McCall’s ad.

  6. “Slip-on cotton frocks of refreshing coolness” from the August 1917 issue of McCall’s Magazine.

    “Slip-on cotton frocks of refreshing coolness” from the August 1917 issue of McCall’s Magazine.

  7. A delightfully delicate cotton net and lace blouse by Grande Maison de Blanc, 1917.

    A delightfully delicate cotton net and lace blouse by Grande Maison de Blanc, 1917.

  8. A very fun cotton net evening dress from 1917.

    A very fun cotton net evening dress from 1917.

  9. An ad for high-end bathing suits from Bonwit Teller & Co. It was printed in the New York Times on June 11, 1916.
Just for reference: $10.50 adjusted for inflation is approximately $210.

    An ad for high-end bathing suits from Bonwit Teller & Co. It was printed in the New York Times on June 11, 1916.

    Just for reference: $10.50 adjusted for inflation is approximately $210.

  10. A delicate embroidered cotton summer dress dating to 1916.

    A delicate embroidered cotton summer dress dating to 1916.